Monthly Archives: May 2012

The Passion Games

Following an event, and with sufficient rest in hand, we typically find ourselves at the debrief.  Returning from the Chicago auction I realized so much goes on behind the scenes, from the complete dossier of our client, research on wines including auction and retail values, travel arrangements, logged hours, to making connections with wine folks all in a relatively short time frame.  We’re both on the road quite often.  And although we have friends who say that they want our lives, I’m reminded of a phrase I’ve heard many a wine folk say:  “wine is my passion.”  I have to wonder if that’s really what is meant.

During our Chicago auction we had the opportunity to taste a few distinguished bottles  (a big thanks to HDH .)

1998 Krug Brut

2000 Chevalier-Montrachet Domaine Leflaive

2005 Chablis, Blanchots Domaine Raveneau

1995 Ramonet Puligny Montrachet Champs Cantet (3L)

2000 Musigny Jacques-Frédéric Mugnier

2005 Chambolle-Musigny, Les Cras Georges Roumier

Did I entertain a certain degree of “geek” over them?  Yes I did.  Did I swoon? There was some sighing.  Can I now say “wine is my passion”? No.  And I’ll tell you why: I am a passionate person—I firmly believe in this, that and other things.  Wine is a lifestyle choice.  The grape bedevils all I think, say and do.  It has become a part of me; it doesn’t define me.

There’s been a fanatical brouhaha in the wine world recently about a certain wine representative who mentioned that wine is like toilet paper—basically existing as commodity.  Folks, this will be difficult to fathom, but wine is a commodity.  Wine is bought and sold all throughout the world and many times over.  Does this terminology diminish wine in any way?  (ask our client who spent half a million on several cases.)

Eric and I have collectively been in the food, wine and financial businesses for over twenty years, experiencing the height of the wine boom and the lows of its crash.  We have a firm understanding of the wine business and the concept of experience versus novelty.  If we truly allow wine to become our “passion”, then what does that say for the rest of our existence.

“The two most important days in your life are the day you are born…and the day you find out why.”  Mark Twain

Tina and Guy
Partners, PROTOCOL wine studio

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